Can You Run a Business Without Believing in Business? Found in Ithaca’s Owners Think So Ep. 4

ByDHYANNAG

Learn how Vanessa Weber and Jeremiah Signo turned a local antique mall into a thriving, community-centered enterprise through creative ownership, vendor collaboration, and strategic moves—all while navigating the challenges of small-town retail. This episode explores the intricate workings of their business model, the power of local relationships, and plans for expansion and community engagement.

NOTE: This is the full episode exclusively available here – a shortened version was published on iTunes and Spotify

In this episode:

  • The origins of Found in Ithaca and Vanessa’s vintage and antique passions

  • The unique buyout model used to acquire the business without traditional bank financing

  • Details of the operation: vendor-managed booths, commissions, and furniture sales

  • Challenges and strategies in relocating from an old building to a creatively refurbished space

  • The importance of local, community-driven economy and vendor relationships

  • Insights into the renovation process of Southworks and the collaborative design vision

  • The role of community support and small-town relationships in business success

  • Future plans: programming, community events, and space expansion

  • The significance of maintaining a welcoming, high-end boutique atmosphere

  • The intersection of local art, mutual aid, and sustainable retail practices

Resources & Links:

Found in Ithaca https://FoundinIthaca.com

  Facebook: https://www.facebook.com/foundinithaca/

  Instagram: https://www.instagram.com/foundinithaca/

Patricia “Patty” Brown – https://integratedbv.com

Creative ReUse – https://www.rachelfeirman.com/creativereuseofithaca

   Facebook https://www.facebook.com/p/Creative-Reuse-of-Ithaca-61575877676117

   Instagram https://www.instagram.com/creativereuseofithaca

Ithaca Murals: https://www.ithacamurals.com

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